One of the most interesting talks in the Publomacy field, Nation Branding or Place Branding, Here Mr. Anholt answerer the one million dollar question ( WHAT MAKES A COUNTRY FAVORABLE THAN OTHERS? ) why some countries have much better reputation than others? is it money? power? or what good deeds some countries do for the world? Policy advisor Simon Anholt introducing a scale to get governments thinking outwardly: The Good Country Index. in his presentation, he gives us a glance of, “Which country does the most good?”
The Good Country Index, is one of the earliest indexes that can be useful to understand how Nation Branding effects a country’s reputation, and more importantly, how to elevate it’s reputation as will.
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