Nation Branding – Wally Olins

Chat between Branding Guru Wally Olins, Chairman and Co-Founder of Saffron Brand Consultants, and IE Professor Vincent Doyle, on why nations need a brand, and in particular, Spain. Wally Olins lectured at IE on June 13th 2012, on “Why the Nation Needs a Brand” for the #IEComm talks organized by IE School of Communication — IE University and sponsored by the Master in Visual Media Communication and the Master in Corporate Communication

 


Source | IE University Youtube Channel 

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